Real Estate Pros
How Top Realtors Use Multiple Channels to Win More Listings
Have you ever watched top producing agents and wondered how they make some of those listings work? They often take on things most wouldn’t touch with a 10-foot pole, and then they not only win the listing they win the hero status of making it a success!
By offering more options to your sellers, you can win (and crush!) more listings too…especially when you help your clients understand the opportunities found across the various channels within the real estate market.
If you want a simple metaphor to help your sellers understand the different real estate channels, you can find one here.
By understanding the various channels inside the real estate market, you will start to turn problem properties into opportunities. Sometimes the issues belong primarily to the home itself due to equity or condition, or it may be a financial complication for the seller.
Homes with too little equity may not have enough room to cover closing costs in a traditional sale between retail home owners. Sellers may not be fit for a typical retail sale, because of some complicated financial needs or constraints on their existing mortgage. These could show up as down payment assistance or a forgivable second. The very things that helped get them into the home are now locking them in it.
When a seller or their home struggles in one channel, they may offer exceptional value in another. A poor fit in the retail channel may be perfect for the wholesale or investor channel, or vice versa. By learning to navigate and educate your clients about these channels and their opportunities, you will start saying “yes” to more clients, when others say, “no.”
This won’t only mean more listings today. By turning trouble listings into success stories, these creative solutions will win you more referrals down the road.
When you understand the benefits of moving between market channels, you can offer creative solutions and help more sellers today and tomorrow!
Many sellers and their agents confine their goals and listings to a single channel: retail homeowner to retail homebuyer. Others will view investor transactions as an unavoidable exception to that rule. But top producers will see the multiple channels as the broader field where they find more listings and better options to fit a wider array of sellers.
The more you know, the better professional you become; able to help more clients and close more listings. Broadening your knowledge and skillset frees you up to be more flexible and creative. And the more listings you close, the better you position yourself as the industry expert, winning you referrals.
You’re the expert, and we want to support the good work you’re already doing with solutions that give you:
More control by cutting out variables and middlemen, and
More gross commission income with dual or designated agency.
Let us know how we can help. You can find more of our resources and content, or simply reach out and start a conversation to learn more.
