Unlocking Opportunities with Wholesalers in Real Estate

Navigating the various channels within the real estate market—retail, wholesale, and investor—sets top-performing agents apart. By understanding and leveraging these options, you can bring greater value to your sellers and position yourself as an expert in the field.

One often overlooked but highly beneficial channel is working with wholesalers. Building a strong relationship with a good wholesaler not only gives you more tools to serve your clients but also helps you increase your gross commission income over time. A simple call to a wholesaler early in the process can save time, resolve tricky listings, and even bring more money to the table.

Sell More & Faster

Expanding your network to include wholesalers allows you to solve problematic listings efficiently. Over time, these partnerships help you become more effective by reducing the legwork involved in resolving challenges.

The Power of a Strong Network

Think about the relationships you’ve built with lenders, inspectors, contractors, and title agents. You’ve likely refined your process over the years—narrowing your shortlist, making fewer calls, and going directly to the right person most of the time.

Wholesalers offer the same kind of value. By working closely with them, you gain a better understanding of their expertise and the types of situations they can handle. This allows you to involve them earlier and more effectively, saving time for you and your sellers.

Greater Efficiency, Better Results

Instead of making ten calls to solve a problem, you’ll find yourself making five smarter calls—or even just one. This efficiency not only helps you resolve issues faster but also frees you up to move on to your next client sooner.

Sell Some Listings for More with a Wholesaler

Calling a wholesaler early in the process can unlock better offers for the right properties. Wholesalers act as gatekeepers, connecting you and your seller to a vast network of investors with varying needs and priorities.

Why Investors May Pay More

Certain investor types may find more value in a property than a typical retail buyer. For example:

• Fix-and-Flip Investors: These buyers are often willing to pay a premium for properties with renovation potential, as they can resell at a higher price.
• Buy-and-Hold Investors: Landlords seeking long-term rental income may see value in properties located in high-demand rental markets.

Wholesalers know how to match your listing with the right investors, maximizing the sale price and creating more profitable opportunities for your seller.

Higher Commissions for You

In addition to increasing the sales price, working with a wholesaler can also boost your commissions. On certain deals, you may be able to negotiate dual or designated agency agreements, increasing the percentage of your gross commission income.

Real-Life Success Story

Example:
A wholesaler helped an agent sell a distressed property that had been sitting on the market for months. The wholesaler connected the agent with a buy-and-hold investor who was willing to pay more for the property because of its rental potential in a high-demand neighborhood.

• Original Listing Price: $180,000
• Investor Offer: $190,000
• Result: The seller was thrilled with the higher offer, and the agent earned a larger commission

Building a Strong Partnership with Wholesalers

Adding a reliable wholesaler to your network is more than just a one-time solution—it’s a long-term strategy for success. Here’s how to build and maintain this valuable partnership:

1. Communicate Regularly:
   Stay in touch with your wholesaler to understand their current investor network and the types of properties they’re looking for.
2. Evaluate Each Property:
   Determine early in the process if a wholesaler might be a good fit for the listing.
3. Work on Transparency:
   Keep your seller informed about the process and why working with a wholesaler could benefit them.
4. Leverage Their Expertise:
   Wholesalers often have deep knowledge of the local market and investor trends. Use this to your advantage when presenting options to your seller.

Final Thoughts

Including a good wholesaler in your network can streamline the selling process for certain listings, bring better offers to your sellers, and boost your efficiency as an agent. Over time, these partnerships not only help you close more deals but also position you as a trusted expert with a wide range of solutions.

At the end of the day, you’re the market expert. Our goal is to support you with quality information, resources, and tools that help you present more options to your sellers while increasing your control and gross commission income.

If you’re ready to learn more, run a specific scenario by us, or simply start a conversation, we’re here to help. Together, we can build strategies that benefit you, your sellers, and your business.