Real Estate Pros
How Top Realtors Leverage Their Networks
Learning to navigate the various channels within the real estate market is a crucial skill and one that distinguishes you as a professional. By understanding the options available across retail, wholesale, and investor channels, you can bring more options to your sellers and educate them along the way.
Having a relationship with a good wholesaler gives you more tools to bring value to your clients and increase your gross commission income over the coming year (and in years to come).
A call to a wholesaler early in the process can save you time and bring more money to the table for some listings.
Not only will a broader network allow you to solve problematic listings, but over time, your network partners are making you more efficient. Instead of making ten calls to solve a problem, you start making 5 better calls sooner, and before long, you call the right person first 75-80% of the time. You’ve already seen this with the lenders, inspectors, contractors, and title agents you know.
Narrowing your shortlist for certain scenarios and doing less legwork means you can resolve issues, coach your seller through decisions, and start helping the next person sooner.
The same is true when you need to call a wholesaler. The more you communicate and work together, the better you know their skills and process. This becomes a better sense of the variety of situations they fit, and when to involve them.
And a good wholesaler will help with more than just your listing volume. On certain listings, they will help you find more money for your seller.
Calling a wholesaler early on the right properties means better offers for your sellers. Think of wholesalers as gatekeepers or matchmakers. When you include them in the process, you and your seller gain access to a broad network of investors and investor types. At times a certain investor type will find more value in your listing than the typical retail buyer or some other kind of investor.
And this means that you get to evaluate your seller’s needs and priorities, and then present the solutions that may be more profitable for them. On top of this, not only will you see an increase in sales price, but you will often increase the percentage of your commissions through dual or designated agency.
Adding a good wholesaler to your network and communicating with them regularly will streamline your process for certain listings and, in many cases, will bring better offers that you can present to your seller.
You’re the market expert, and our goal is to support you. We’re working to build better solutions so that you can present your sellers with more options and increase your control and gross commission income at the same time.
We want to provide you with quality information and resources. You can read more of our content, run a specific scenario by us, or simply reach out and start a conversation to learn more.
